John Deere tasked us with an extraordinary challenge: to create a robotic deer that seamlessly transforms into their powerful 9RX 840 beast. To bring this ambitious concept to life, we crafted a vibrant Midwest farm setting with subtle nods to Canada, reflecting the vast, iconic agricultural landscapes. Every element of this project was built entirely from scratch, from the immersive environment to the intricate details of the robotic deer. The deer underwent multiple iterations of modeling to achieve the perfect look, showcasing precision and creativity at every stage.Using industry-leading tools like Maya, Houdini, and Redshift, we brought the 3D work to life, while DaVinci Resolve and After Effects added the final touches.
